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Dead Reckoning goes orange thanks to hard-fought Facebook battle



So there you have it. Orange has won out over blue. The choice was difficult, the battle hard fought. But in the end, our scientific Facebook poll delivered a decisive result: 61% orange, 39% blue. And this on well over 200 votes! If the Brexit debacle or the 2016 American election had produced such clear results, imagine how much happier all of us would be. But I digress. I will reveal, only now, that the main reason I offered this image to designer Alan Jones was that I loved that bright, bold, eye-catching orange. The most popular opposing argument to emerge in our rigorously conducted poll, the idea that blue is more representative of the Arctic, would have carried greater weight if Dead Reckoning set out to reiterate and reinforce the conventional saga that in fact it seeks to challenge. I know, I know: some of you will be disappointed. Let me assure you that, come September, the book will be made available to all at the same low price, regardless of how you voted. 
Ken McGoogan
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Before turning mainly to books about arctic exploration and Canadian history, Ken McGoogan worked for two decades as a journalist at major dailies in Toronto, Calgary, and Montreal. He teaches creative nonfiction writing through the University of Toronto and in the MFA program at King’s College in Halifax. Ken served as chair of the Public Lending Right Commission, has written recently for Canada’s History, Canadian Geographic, and Maclean’s, and sails with Adventure Canada as a resource historian. Based in Toronto, he has given talks and presentations across Canada, from Dawson City to Dartmouth, and in places as different as Edinburgh, Melbourne, and Hobart.

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